The movement around corporations and entrepreneurs who are using business as a force for good has grown over the years. According to B Lab statistics of self-reported data, approximately 40% of US-based B Corps are currently operated and run by women…..

By Runa Knapp, Chief Business Development Officer of FoundHer

The movement around corporations and entrepreneurs who are using business as a force for good has grown over the years. According to B Lab statistics of self-reported data, approximately 40% of US-based B Corps are currently operated and run by women.

The Produce Moms®, an influencer brand with a mission to get more fruits and vegetables on every table, leverages its content platform and brand partnerships to educate consumers on the benefits of eating fresh produce, the growing process, and how to select, store, and serve fresh food.

“I felt strongly that this concept of educating people online about fruits and vegetables could do amazing things and make a difference not just for household moms like myself, but for every stakeholder in the supply chain,” explains Lori Taylor, CEO, and Founder of The Produce Moms®.

Clients are evaluated on criteria such as payment of fair labor wages, practices around protecting the environment and implementing sustainable practices, amongst others. But just as important as the selection of the suppliers and the produce they produce is the messaging to consumers.

CEO Maria Uspenski of The Tea Spot, a leading tea brand for healthy hydration, adds, “We insist on the highest standards of food safety and quality from all of our sources and vendors. And, as a Colorado-based Public Benefit Corporation and certified B Corp, our company donates 10% of all profits for wellness.”

FoundHer, an entrepreneurial women-owned recruiting firm, follows a similar sentiment to The Produce Moms® and The Tea Spot when evaluating their own “supply-chain.”

Knapp adds, “We hold ourselves to the same standards we look for in our clients. As a purpose-driven business, we seek out diverse and/or women-owned small businesses for our own vendor needs such as legal, marketing, PR, etc. Just as we hope prospective clients will see our value-add, we are mindful of providing the same opportunities to others like ourselves.”

By building loyalty within the supply chain, Knapp, Taylor, and Uspenski have seen increases in profits, repeat clients, and meaningful engagement at events and on social media, resulting in real impact.

With women leading the charge, there will no doubt be countless other businesses sprouting up to continue fueling the force for good.